Marketing Strategy & Branding
There is a lot that goes into creating a productive marketing strategy. It isn’t something that is created in one step and suddenly promotes success. Each project requires different methods depending on the results that you are looking for. The following are four areas that we can create to make sure your marketing strategy works:
- Market Research
- Marketing Plan Development
- Brand Development, Positioning, Identity & Standards
- Marketing/Advertising Campaign Development
Here at Thoothe, we only use the best tools in the industry to achieve our clients’ goals. Our methodologies include PACE and I5), which we use for all our clients, regardless if they are a national, international, local, or regional brand. With our tools, our clients have seen a steady increase in their business, year after year. Regardless of the reason behind your marketing campaign, we make sure to build your strategy specifically for the needs that you express to us and tune them to work best for your overall goal.
For every client, it is important to do research because every project is different. Here at Thoothe, our team is trained in various research techniques to make sure that we can provide the best research available for any given project. We don’t believe in conducting just one research. We first conduct a primary research, followed by a secondary research, to make sure we are getting the most accurate information needed for our clients marketing strategy. Having already done your research, it is time for us to do our own. Below is a list of some of the research techniques our team is trained in:
- Online Surveys
- Competitor and Industry Research
- Focus Groups
- One-on-one Interviews
- Quantitative Analysis
Marketing Plan Development
We understand the urgency of needing a marketing strategy, but it is imperative to have a solid plan to make sure that it will work. Regardless if you already have a marketing plan or need us to create you one, we always make sure that your plan is a solid one that will complement the strategy that we are trying to create. Our MBA and graduate management team use everything from our PACE and I5 processes to SWOT analysis to make sure your marketing plan is solid and will work.
Brand Development, Positioning, Identity & Standards
Developing a brand might seem simple, but it is in fact one of the hardest things to do. A lot goes into developing a brand. It includes but is not limited to some of the following:
- Design Elements
- Company Logo
- Customer Service
- Social Media
- Public Relations
We excel in evolving and creating brands, but we also excel at making sure that your true perception and how your company is perceived by others align with each other. We do not just create your brand logo and design. We make sure that you understand how it should be used for consistency to your customers. We don’t believe in just making your brand look pretty, and it doesn’t matter if you are a startup company or a global company. We can make sure it all works for what you are wanting to get across to your customers.
Marketing/Advertising Campaign Development
Here at Thoothe a local Phoenix branding agency , we have been successful at grouping together advertising campaign development and marketing campaign development. The reason behind this is simple. When companies segregate these two aspects, they often miss key opportunities that they would have seen if they had aligned them together. Our teams are cross-functional and cross-trained to make sure our clients do not miss out on any opportunities to integrate their advertising techniques with things like the event marketing, social media, public relations, and customer service strategies. All in all, we make sure that everything our clients need are integrated together so that nothing falls through the cracks of their marketing strategy and brand development, which in turn will increase the success of their overall strategy.